Advertising Claims in the Beauty Industry
Consumers forge strong bonds with beauty brands they use and follow. But exaggerated advertising claims and misguided marketing practices can break those bonds and damage consumer trust.
Thank you for joining us for this free, two-part webinar series on how to #AdvertiseResponsibly.
If you missed the live stream, you can request the event recordings and presentation decks below.
Getting Clean Beauty Advertising Right
Webinar (Part One) | Tuesday, July 18, 2023 | 2:00 PM - 3:00 PM ET
The clean beauty market is one of the fastest-growing segments in beauty. In the absence of a regulatory definition and given its association with sustainability practices, particularly the use of third-party seals and certifications, what “clean” means is currently in the eye of the beholder. Join BBB National Programs’ National Advertising Division for a discussion on how to #AdvertiseResponsibly in the clean beauty market.
Featuring:
- Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
- Emilia McKee Vassallo, Partner, Ballard Spahr
- Ronie M. Schmelz, Partner, K&L Gates
- Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs
By submitting this form you consent to email communications about this event and future advertising events hosted by BBB National Programs.
Nuts and Bolts: Substantiating Claims in the Beauty Industry
Webinar (Part Two) | Thursday, July 20, 2023 | 2:00 PM - 3:00 PM ET
Brands are taking risks to reach new consumers and redefining beauty marketing when using social media, beauty influencers, the metaverse, and other platforms and vehicles to get their message out. Join BBB National Programs’ National Advertising Division to discuss the foundations of responsible beauty advertising so that no matter what platform you choose, you #AdvertiseResponsibly.
Featuring:
- Welcome Remarks: Laura Brett, Vice President, National Advertising Division, BBB National Programs
- Sarah L. Bruno, Partner, Reed Smith
- Nancy J. Felsten, Partner, Davis Wright Tremaine
- Jennifer Santos, Attorney, National Advertising Division, BBB National Programs
By submitting this form you consent to email communications about this event and future advertising events hosted by BBB National Programs.
Interested in learning more about advertising claims in the beauty industry?
The National Advertising Division has been holding national advertising across all media types to high standards of truth and accuracy since 1971. NAD provides resources to keep advertising truthful and its case decisions represent the single largest body of advertising law in the country. Browse some resources below.
Cosmetics, Anti-Aging, and Personal Care Digest
This digest includes excerpts from cosmetics and personal care cases since 2010. Each case involves consideration of the claims made in the advertising and labeling and the supporting evidence provided by the advertiser. View the Digest.
Advertising Basics: Endorsements & Testimonials
Endorsements and testimonials are often used in advertising, but when they are used, there are some important considerations for businesses. Just as a businesses must be able to support an advertising claim with evidence, advertisers must also be able to back up endorsements and testimonials made in advertising. Keep it truthful - this video helps you understand how. Watch the video.
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In-Depth Case Trends
Hear directly from the National Advertising Division's Vice President, Laura Brett, on the current trends in advertising law delivered to your inbox each month. Subscribe.
Connect with the National Advertising Division
Learn how NAD can help you and your organization build trust with your audience through truthful advertising.
Speak with Annie Ugurlayan, Assistant Director at the National Advertising Division, to learn about the NAD process, bringing a challenge, or best practices in advertising claim substantiation in the beauty space.