For the last 50 years in the advertising industry, companies have held each other to a higher standard. In response to the pressures and criticisms of consumerism that had mounted during the previous decade, in 1971 the advertising industry created a mechanism of independent self-regulation that has stood the test of time and technological innovation.

On May 18, to commemorate the 50th anniversary of the advertising industry’s system of self-regulation, join the founders of what former Federal Trade Commission Chairman Robert Pitofsky calls “the best example of self-regulation that I am aware of in American industry,” to talk about why this system works, the challenges faced by advertisers and regulators through the years, and the memorable moments in advertising’s history that we will not soon forget...as well as some that we wish we could.