November 14, 2024
2:00 p.m. - 2:30 p.m. ET
Let’s Talk About… The High Stakes of Sweepstakes for Kids!
Sweepstakes and giveaways are a hot trend for brands and influencers, particularly during the holiday season. This event focused on sweepstakes and giveaways directly targeting children, helping advertisers better understand the unique compliance requirements for these types of campaigns under the Children’s Online Privacy Protection Act (COPPA), the Children’s Advertising Review Unit (CARU) Advertising and Privacy Guidelines, and the Federal Trade Commission (FTC) Act.
Speakers:
- Debra Policarpo, Senior Counsel, Children's Advertising Review Unit, BBB National Programs
- Rashida Gordon, Counsel, Children's Advertising Review Unit, BBB National Programs