Hot Topics in Advertising Claim Substantiation

The FTC Act requires that advertisers substantiate all claims – express and implied – that an advertisement conveys to reasonable consumers. Proper claim substantiation requires determining how consumers will understand the claims made in the advertising and how to properly support the messages conveyed. During this event, we will discuss claim substantiation as it applies to the advertising law world’s hot topics, such as sustainability and green claims, as well as dive into the kind of substantiation testing that can reliably support a variety of technical or comparative claims.

Join us for real-world risk mitigation advice on real-world advertising challenges in a highly competitive landscape. This in-depth event features a panel comprised of BBB National Programs' National Advertising Division Vice President Laura Brett, who will be joined by Kilpatrick Townsend & Stockton partner Barry Benjamin. 

Please note there is no virtual option for this event. Capacity is limited. Register by April 17, 2024, by 5:00 PM ET.

This event is invite-only and only open to corporations. If you have any questions, please contact events@bbbnp.org.

MCLE CREDIT:

MCLE credit approval is pending. Kilpatrick Townsend & Stockton LLP will apply for CLE credit when eligible in Georgia, California, Colorado, Illinois, New York, North Carolina, Texas, Virginia, and Washington. For states not listed, a Certificate of Attendance that lawyers may use to claim credit based on reciprocity or self-apply for credit will be provided. Credit generally is submitted or certificates issued within 60 days of post-program approval. Please note approval can take up to 90 days.